Konten pengalaman penggemar muncul di stadion kandang Hwaseong FC, dan toko video super Etsun Photo...

The professional soccer K League 2 Hwaseong FC has introduced a different content platform to further strengthen communication with fans. Content platform company Video Supermarket recently signed an agreement with Hwaseong FC to introduce fan-participating interactive content 'ITSCENE' into the stadium.

The agreement was officially signed at the home game site between Hwaseong FC and Ansan Greeners at Hwaseong General Gyeonggi Town on June 15. Hwaseong Mayor Chung Myung-geun, Ansan Mayor Lee Min-geun, and Han Woong-soo, vice president of the Korea Professional Football Federation, attended the signing ceremony to shine. In addition, the event booth and the 'It Scene Photocchiosk' installed in the W seat area on the day of the game have begun full-fledged operation, drawing attention from fans who visited the site.

It Thin Photo Kiosk is a new experiential platform where fans produce their own photo content. Fans who visit the site can record memories with Cha Du-ri and Hwaseong FC players using their dedicated photo frames. Photos taken can not only be printed immediately, but also naturally spread through SNS and online channels, inducing viral effects.

Through this agreement, video supermarkets plan to increase content scalability and sustainability by linking various fan-participating promotions and collaboration programs. First of all, it provides direct participation content experience to fans who visit the stadium. In addition, the club will be given an opportunity to catch both rabbits: revitalizing the fandom and strengthening the club's branding.

Topik lain dari kampanye adalah partisipasi model promosi resmi. Lee Yu-na dan aktris Lee Seo-young, yang berasal dari Miss Korea, aktif berkomunikasi dengan penggemar dengan bertindak sebagai model promosi untuk fotokiosk. Keduanya memainkan peran penting dalam menambah vitalitas merek dan pemandangan kampanye dengan mendukung layanan penggemar di tempat.

The collaboration between video supermarkets and Hwaseong FC contains social values. Some of the revenue and infrastructure generated by the campaign are returned to the community. As such, it has established itself as the club's social contribution program, establishing a virtuous cycle structure in which fans and regions grow together.

"We hope that collaboration with Hwaseong FC will establish a culture of content created by fans participating directly in the field," said Hwang Won-seop, a producer at a video supermarket. "We want to create a circular structure in which this participation naturally leads to the spread of content and in turn has a positive impact on the community."